Media Studies

THEORY & THEORIST                                                                    AS LEVEL MEDIA STUDIES filling the table of the theory information  Theory Theorist Description (100 words) Example (100 words) Media ownership/regulation Sonia Livingstone & Peter Lunt Synergy Ansoff Cross Media Convergence Henry Jenkins New Media Ronald E. Rice Two Step Flow Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet Technological Convergence Henry Jenkins Genre Theory Steve Nael Desensitisation Reception Theory Stuart Hall Cultivation Theory George Gerbner 5 Narrative Codes Roland Barther's Binary Opposites Levi Strauss Globalisation Theodore Levitt Social Learning Albert Bandura's According to social learning theory, humans learn primarily from observation and modeling. Beyond the idea that learning comes from first-hand interaction with the environment, Bandura's thesis goes further. This theory can still be applied through online learning,  Observational learning Soci