THEORY - TERM 3

THEORY & THEORIST                                                      AS LEVEL MEDIA STUDIES

filling the table of the theory information 

Theory	Theorist	Description (100 words)	Example (100 words)
Media ownership/regulation	Sonia Livingstone & Peter Lunt
Synergy	Ansoff
Cross Media Convergence	Henry Jenkins
New Media	Ronald E. Rice
Two Step Flow	Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet
Technological Convergence	Henry Jenkins
Genre Theory	Steve Nael
Desensitisation
Reception Theory	Stuart Hall
Cultivation Theory	George Gerbner
5 Narrative Codes	Roland Barther's
Binary Opposites	Levi Strauss
Globalisation	Theodore Levitt
Social Learning	Albert Bandura's	According to social learning theory, humans learn primarily from observation and modeling. Beyond the idea that learning comes from first-hand interaction with the environment, Bandura's thesis goes further. This theory can still be applied through online learning,  Observational learning Social learning and eLearning's context and emotional connection can help make the material more remembered. Using narrative effectively may help to make eLearning memorable. Retention and context Information is more likely to be remembered when connected to personal experiences and shared with others, a function of social learning. Motivation and reward Doing rewards or punishments may help us learn more, encouraging us to do better in quality.  State of mind