PROJECT ADVERTISEMENT - RESEARCH

PROJECT ADVERTISEMENT                                                             RESEARCH

SPOTIFY

Apple Music - https://youtu.be/86D7AGm5sHk 

YouTube Music - https://youtu.be/mT_5zokf8eI 

 

RESEARCH

Spotify - https://youtu.be/4YCXJrqUdrk

Reach the most immersed audience

• Media language 

 They use social media platforms to share ads in the form of a video; this may include sound. As they advertise the music, this may help more people engage to stay watching the ad. The media language also used the digenic sound and non-digenic sound.

• Audience

The target audience is all people, and the ad I picked can be watched and enjoyed by all areas. As the bubble can engage all areas of age, such as more into children, the colors aren’t too monotone as the color of the ad is more colorful than in other ads. This may engage people to keep watching as they enjoy the flow of the story and the color. The bubble may be the main idea of the ad; this also may help the consumers or audience to feel the music by watching the ad. 

• Representation

 

• Industry

Music platforms in the digital platform may influence the next generation of music. Spotify provides playlists that can understand our taste in music based on what we are listening to. Besides, they provide lyrics, which may add a fun experience. People can sing along. 

 

Apple Music

Distracting is Good

• Media language 

They use social media platforms to share ads in the form of a video; this may include sound. As they advertise the music, this may help more people engage to stay watching the ad. The media language also used the digenic sound and non-digenic sound.

• Audience

The target audience is teenagers and above. Also, the artist’s fans (as Drake is the main character of the Ads), as the theme of the ads is in the gym, may encourage those people to go to the gym. The color of the lighting is not color enough that represent masculinity.

• Representation

Drake the main character of the ad that well-known as a singer. Besides that, he’s known as a gym person. At the beginning of the ad, a rap song plays as he’s with his coach, which helps him; this may connotate the masculinity that gives the vibes of strongness and may give hope to the audience that the rest of the ad may go to be very masculine. As he opened his phone, that showed the app that he uses, thus giving him the freedom to enjoy the other music played. The changed music may represent how different people are from their looks and surroundings and how the music can distract them. 

• Industry

Music platforms in the digital platform may influence many competitors within the next best generation of music. Improvements such as ‘spatial audio’ may affect the music industry to improve their sounds to upgrade the user experience. 

 

Youtube Music

It’s not just what we listen to. It’s who we are

• Media language 

The main character is a child who can’t taste music, meaning music can help boost confidence. The slogan “It’s not just what we listen to. It’s who we are.” The saying may add up to the meaning of music. 

• Audience

The target audience is children above since they use the talent that is still young. Besides that, they may target particular audiences such as the fans of the music background that played or the kpop fans. People who like rapping music may symbolize the color of the lighting, the clothes used by the talent, and the place of the settings give the gangster vibes. 

• Representation

 Children as a broad representation that age doesn't define a person who they are and what type of music they should follow, hence this might help those children to understand well or more in-depth on themselves. 

• Industry

Music platforms in the digital platform may influence many competitors within the next best generation of music. Have the facilities for their targeted market to view the music video; their targeted audience may enjoy the music video. The music video may allow those audiences to watch something and not only listen.