RADIO PROJECT - LOGO RESEARCH

 AS MEDIA RADIO PROJECT                                                          LOGO RESEARCH

Group: Ilona, Sera, Rania, Sharon
> Blog is written by me (Sharon)

LOGO RESEARCH

My research shows a variation of logos, mostly radio logos that give "pop" or early '00-'10s design and typeface, with a few consisting of food logos and a brand. I don't quite like the 104.9 radio logo due to its choices of dark colors (dark red and black), which doesn't particularly seem 'inviting' towards our demographics (teenagers-young adults), unlike Radio Disney's and New 102.7. However, I do like Radio Disney and Subway's divergence of color and typeface, although I'm not sure if Radio Disney's design would match nowadays' preferences.

LOGO DRAFTS + DEVELOPMENT

[DRAFT] Here is my sketch of various possible options for our radio logo. I started by trying out different typography sizes and whether to fill it in with color or not. Soon after, as a development, I attempted to put a hint of stars bit by bit to match our radio name, "All-Star". With the presence of the stars, you can see how I've tried to see how the star would look in different spots, along with the typography. Although none of them strikes as much, therefore, I believe it would be a better option to use the other drafts of my teammates.

Credit: Ilona, Rania, Sera

[DRAFT + DEVELOPMENT] These two sketches are all part works of Ilona, Rania, and Sera on two separate papers. The paper on the left shows fonts, designs, placements, and concepts through trial and error. The paper on the right shows the development, which is relevant to the final. They have mentioned how they wanted to focus on making the logo generally in a star-shaped form. Next, Ilona had done a development by adding a line surrounding the star in the "All" to imply "going all places in every corner". They initially wanted only images or "messy" concepts, but they ended up with a more eye-pleasing composition that is more aesthetic and soft; it started off abstractly initially. Another development they did was transitioning from sharp shapes to rounded fonts. 

FINAL LOGO

Credit: Ilona

The app used to create this final "All-Star" logo is Medibang Paint, with a duration of approximately 30 minutes, more or less. Although there were some struggles, it took Ilona a while to make the shape of the star. However, the details were erased to make it seem like the font. We can see how the "All" is placed on the line (the "ring") surrounding the word "Star" shaped in particular to a star form. The typography of "All" and "Star" is relevantly different, where "All" has a block-shaped font in white with black borders, whereas "Star" has a swirl-like font, following the shape of a star in black. There is a "ring"-like form that surrounds the star. This gives a similarity to the planet Saturn - having a ring around its body. The spectacular details include how the ring is white when it crosses the word "Star", showing more of its form.

Additionally, with simplicity, which represents most of us and the audience in the present time, Ilona only applied the colors black and white. The logo also gives off and/or represents our primary genre on the radio show, pop music, a hint of K-Pop, and western culture for our news segment. Moreover, Hollywood is the heart and core of pop music, and they are typically represented by the stars (actors, actresses, singers, pop stars), also representing our target audience (teenagers, young adults to adults) as they have a significantly huge interest in pop-stars and/or actors they watch in movies!