RADIO PROJECT - SURVEY

AS Media RADIO PROJECT                                                              SURVEY RESULTS

Survey link: https://forms.gle/XAH7KjDRUVpr26qg7

Group: Ilona, Sera, Rania, Sharon

Rock music placed first, RnB, and pop culture stood third. We have chosen to go towards this particular result by including pop music, K-Pop, alternative, and RnB on our radio show

Creating this radio would be a good choice as 60% listen to the radio, although we'll try to not bore them by perhaps, making the news segment quick and include songs that are trending now and according to our target audience (teenagers, young adults)

Nearly all listen to the radio in their car - so it could be good to update our target audience on pop/western culture throughout their way, as well as input pop songs, K-Pop, alternative, and RnB occasionally

A majority have said they listen to the radio on their way to school, so our decision to insert pop music and some other exciting songs on our radio could be a desirable way to get their day started and to at least feel more energized. In addition, we've also included morning news, such as weather predictions for the day.

Getting a maximum duration of 15 minutes for our content in this radio project, with all information to be summed up all at once, including news and pop music, might not bore or get the audience too fed up too quickly

A news section is wanted by most, therefore, we settled on retaining the news. Moreover, the news segment will be short to avoid boredom on the audience

Gladly, pop culture placed first in the survey, that being our initial plan. We are not going against the result, hence, including pop culture discussions and news on our radio

To sum it all up, quite a lot have mentioned radios are boring and the speakers/hosts are monotonous or blabbering too much, along with the lack of freedom as you're restricted to choosing what you want to hear. Solving this problem and avoiding this occurring in our radio show, the speakers will be lively enough to entertain the audience, as well as ensure they aren't blabbering on irrelevant topics. Additionally, our radio is mainly leaning towards the western culture for the news segment and a few western songs, so I believe the audience must acknowledge this information so they know which radio station is to their preference

Our speakers are leaning towards the lively bit and/or sarcastic, but you might also come across them being a balance of it all from time to time! This will exhibit a variety of personalities in our radio team

More than 97% of them prefer English to be the language used on radios, thus, we aren't going against the result